WAll stories
Wall Stories, founded in 2008 by two friends passionate about Berlin, offers immersive walking and bike tours showcasing the city's historical landmarks and vibrant street art. Known for expert guides and a personalized approach, Wall Stories provides gritty, fun, and memorable experiences for those looking more than the typical tourist attractions.
The brand caters to curious travelers, art enthusiasts, and history buffs who seek a deeper connection with Berlin, and anyone hoping for unique insights into the city's vibrant culture and rich history. A big part of this project was designing the website.
Project Type:
Branding
UI/UX
Keywords:
Urban
Genuine
Artistic
A lot of thought went into the creation of the logo.
The text is placed at an odd, soft grid. It's meant to evoke chocolate squares. The sudden split between the words is that "snap" when you break off a piece.
The logo design was a key focus for this project. In the end, I developed two variants: a horizontal version and a stacked one.
The subtle use of perspective helped convey the idea of a ‘wall,’ while the typography brought in the casual, urban feel of the ‘stories’.
The typography mirrors the visual theme, combining a gritty, street-style font with a standard typeface to ground the design.
A varied, high-energy color palette was key to representing the vibrancy and freedom found in street art.
I put together three hypothetical flavors - dark chocolate, raspberry, and caramel almond.
Each flavor has a different SKU - it’s own distinct visual identity.
