Dance your roots
Dance Your Roots teaches dances unique to each
participant's cultural heritage, fostering growth and
building a strong sense of community.
Participants can learn about their ancestry and develop
new friendships, all while having fun and staying active.
The brand appeals to parents seeking enriching and educational activities for their children, teens looking to explore their cultural heritage and make new friends, and young adults interested in staying active and connecting to their roots.
Project Type:
Branding
Advertising
Community
Keywords:
Growth
Movement
Community
The core of the logo is this dancing figure with a ribbon around them.
There’s something subtle - the arms and ribbon form the outer shape of a DNA helix, a nod to the “roots” aspect of the studio.
This DNA structure is played up for the larger form posters.
With the ribbon larger, steps
of DNA are added to make clearer its dual nature.
The ribbon iconography itself is reusable!
Repurposing the flowing ribbon for merchandise - workout outfits that aren’t ugly to wear.
it’s also just fun to look at!
The basic concept is a tech podcast.
It would talk about and celebrate the newest, most fantastical and sci-fi advancements in technology, and discuss them and their implications with people involved in those fields.
